Federal Realty Partners with Popable to Expand Pop-Up Leasing Opportunities Nationwide
Houston, TX – 9/5/2023 – Federal Realty Investment Trust, a leading real estate developer and operator, is excited to announce its strategic partnership with Popable, a premier platform for pop-up leasing and retail experiences. This collaboration aims to provide brands with unparalleled access to Federal Realty’s prime retail spaces across the country, offering unique and flexible opportunities for short-term retail ventures.
Popable’s innovative platform will enable brands to discover and explore Federal Realty’s diverse portfolio of high-traffic shopping centers, lifestyle destinations, and mixed-use developments. This partnership aligns with Federal Realty’s commitment to fostering vibrant communities while empowering retailers to engage with customers in exciting and dynamic ways.
“We are thrilled to join forces with Federal Realty to revolutionize the pop-up leasing landscape,” said Scott Blair, CEO of Popable. “This partnership will unlock a world of possibilities for brands seeking prime locations to connect with customers and create unforgettable retail experiences.”
Mike Kelleher, Senior Vice President – Specialty Revenue at Federal Realty, expressed enthusiasm for the collaboration, stating, “We are happy to be working with Popable to showcase our available spaces to retailers throughout the country. Through Popable, we are able to bring our spaces to all who are interested in great centers on both the east and west coast.”
With this partnership, Federal Realty and Popable are set to redefine the pop-up shop experience, offering brands a seamless way to tap into high-traffic retail destinations and engage with customers in innovative ways. The collaboration is poised to further elevate the landscape of temporary retail and enhance the connection between brands and consumers.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 102 properties include approximately 3,300 tenants, in 26 million square feet, and approximately 3,100 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 56 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
Popable™ is a pop-up shop marketplace platform that connects brands & spaces for short-term retail leasing. Its mission is to impact both sides of the ancillary retail relationship. Brands will find the qualified spaces, education, resources, community, and connections they need to grow, while retail landlords can easily find qualified retailers from a directory of tens of thousands of brands to fill vacancies and drive traffic to their shopping centers. This makes retail more accessible for small to mid-size businesses looking to get their foot into physical locations. More information is available by visiting popable.com, on Facebook at facebook.com/popablehq, and on LinkedIn at linkedin.com/company/popablehq.
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