Breaking Down Barriers: How Leasing Agents Can Sell the Pop-Up Shop Concept to Landlords

Breaking Down Barriers: How Leasing Agents Can Sell the Pop-Up Shop Concept to Landlords

“What’s all the buzz about these pop-up shops? And why should I care?” No doubt, this question has crossed your path as a leasing agent navigating the contemporary commercial real estate landscape. But fear not! We’re here to equip you with all the juicy details needed to convince landlords about the transformative power of pop-up shops. So, it’s time to get comfy, coffee at the ready, and delve into the revolution of pop-up retail.

Pop-Ups: The Lowdown

First, let’s crack open the pop-up shop concept. A pop-up shop is a short-term, physical retail space that often allows digitally native brands to test the waters of brick-and-mortar operations. But these aren’t your run-of-the-mill retail spaces – they’re vibrant, they’re trendy, and they’re redefining retail.

The Benefits

So, why should landlords be intrigued? What makes pop-up shops a must-have?

  1. Revenue Opportunities: Empty spaces are revenue black holes. Pop-ups provide an interim solution, allowing landlords to generate income while seeking long-term tenants.
  2. Increased Foot Traffic: The fleeting existence of pop-ups generates excitement and draws crowds, benefiting other retailers in the vicinity too.
  3. Flexibility: Pop-ups enable landlords to experiment with different types of retailers and gauge customer response without locking into long-term leases.

Addressing Concerns

Change can be daunting, and landlords may have reservations due to the temporary nature of pop-ups or perceived instability. However, these concerns are manageable:

  1. Security: With diligent tenant screening and comprehensive lease agreements, potential risks can be mitigated.
  2. Property Care: Established brands running pop-ups have a vested interest in upholding their image and are likely to take good care of the premises.
  3. Leasing Potential: A pop-up shop can often pave the way for long-term leases. They serve as a “try before you buy” model for retail spaces!

Success Stories

Still not entirely sold? Let’s delve into some real-world examples that highlight the direct benefits to shopping centers or malls:

  1. Nike’s NYC Pop-Up: Nike launched a pop-up store in New York City that not only increased foot traffic but also led to increased dwell time as customers engaged with the brand’s interactive experiences. This increased foot traffic and dwell time benefited surrounding stores and led to a spike in sales across the entire shopping center.
  2. Glossier’s Los Angeles Pop-Up: The online-first beauty brand Glossier set up a pop-up shop in Los Angeles that had lines wrapping around the block. This created a buzz in the shopping center, attracting customers who ended up visiting and shopping at other stores, providing a healthy boost to overall sales.
  3. Digital Native Brands: Brands like Casper and Everlane, which started online, have used pop-ups as a stepping stone to physical retail. Their successful pop-ups not only demonstrated their commitment to physical retail, but also added a fresh, unique brand to the shopping center, drawing in their loyal online customers.

Embracing Change

Armed with these insights, you’re now ready to make a compelling case to any landlord about the value of pop-ups. They offer landlords a way to boost revenue, attract more customers, and try out different retail concepts.

Remember, embracing change can be fruitful. Who would’ve thought avocado toast and cold brew coffee would become staples? It’s high time to make pop-up shops the newest trend in your leasing strategy!

For more insights into pop-up shops and how to weave them into your business strategy, swing by Popable. Your one-stop-shop for all things pop-up! We streamline the process so you can focus on closing deals. Here’s to happy leasing!