12 Digital Native Brands That Have Grown Their Business With Pop-Up Shops
As the world becomes more and more digitally focused, some digital native brands have found a unique way to blend the two worlds and grow their business through pop-up shops.
Pop-up shops are temporary physical retail spaces that allow brands to showcase their products and engage with customers in a more personal way. They can be set up for a few days, weeks, or even months, depending on the brand’s needs.
Here are 12 digitally native brands that have successfully grown their business with pop-up shops:
Warby Parker, the online eyewear retailer, has used pop-up shops to great effect, opening temporary storefronts in cities across the country. These pop-up shops not only allow customers to try on glasses and make purchases but also serve as community spaces where customers can attend events and workshops.
Beauty brand Glossier has also embraced the pop-up shop model, opening temporary stores in cities such as New York, Los Angeles, and London. These pop-up shops allow customers to try on and purchase products, as well as receive personalized skincare consultations.
Casper, the online mattress retailer, has used pop-up shops to bring its products to customers in a physical setting. In addition to allowing customers to test out mattresses and make purchases, these pop-up shops also offer a variety of sleep-related events and workshops.
Away, the luggage brand has opened pop-up shops in cities across the United States, giving customers the opportunity to see and touch their products in person. In addition to selling luggage, these pop-up shops also offer personalized packing consultations and travel-related events.
Allbirds, the sustainable shoe brand, has used pop-up shops to showcase its products and connect with customers in a physical setting. In addition to selling shoes, these pop-up shops also offer custom shoe fittings and events focused on sustainability.
Everlane, the online clothing retailer, has opened temporary storefronts in cities such as New York and Los Angeles. These pop-up shops allow customers to try on and purchase clothing, as well as attend events and workshops focused on sustainability and ethical fashion.
Dyson, the technology company, has used pop-up shops to showcase its innovative products, such as vacuum cleaners and hair dryers. These pop-up shops not only allow customers to try out and purchase products but also offer hands-on demonstrations and workshops.
Mejuri, the online jewelry retailer, has opened pop-up shops in cities such as Toronto and New York. These pop-up shops not only allow customers to try on and purchase jewelry but also offer personalized styling consultations and events focused on empowering women.
Birchbox, the subscription-based beauty company, has opened pop-up shops in cities such as New York and Paris. These pop-up shops allow customers to try on and purchase beauty products, as well as receive personalized skincare consultations and attend workshops.
Rent the Runway
Rent the Runway, the online clothing rental service has opened pop-up shops in cities such as New York and Chicago. These pop-up shops not only allow customers to pick up and drop off rental items but also offer a variety of events and workshops focused on fashion and sustainability.
Baublebar is an online jewelry retailer that has opened several pop-up shops, called Baublebar Ateliers, where customers can try on their jewelry and get personalized styling advice.
Stitch Fix is an online styling service that has opened several pop-up shops, called Stitch Fix Stores, where customers can try on their clothes and get styling advice from personal stylists.
Pop-up shops are a great way for digital native brands to engage with customers and grow their business. They allow customers to try out products, get personalized advice, and build a stronger connection with the brand. These 12 brands have successfully used pop-up shops to grow their business and connect with customers in a more personal way.