What's in a name?
With the retail sector coming back stronger than ever, we’re relaunching and refocusing our site matching brands with short-term lease, or “pop-up” opportunities.
We saw the need for a rebrand become clear as we spoke to users and industry experts.
“Pop-up shops are just one stage in a brand’s story. We see brands going through more of a process as they grow—often starting with shorter-term engagements like day-long markets before moving into a retail storefront.”
After considering literally thousands of possible names, we arrived at “Popable.”
Popable serves the full journey of a brand’s growth, with retail partners including farmers’ markets, weekend festivals, brand collectives, and some of the largest shopping centers in the nation.
Our mission is to help both sides of the ancillary retail relationship. Brands will find the education, resources, community, and connections they need to grow; while retail landlords can quickly find qualified partners from a directory of thousands of brands to fill vacancies and drive traffic to their shopping centers.
Also launching as part of the Popable™ platform is our new Popable Match™ recommendation engine—a proprietary “dating” app for brands and spaces. After entering search criteria, the Popable Match™ will provide an emailed list of high-quality matches on a regular basis. Connecting the perfect brand with the perfect retail space has never been easier.
The coming retail resurgence will be accelerated by the “popable” players in the marketplace—a future full of popable brands and popable spaces.
Ready to get started on your popable journey? Sign up here.